1. Visited the All Black's site, mostly used for news and promotion
Time magazine is news articles judging by the content of the tweets.
2. They seem to use them as headlines to other sites e.g. the All Black linked to the Addidas website and Facebook etc. Time seemed to link all their tweets to a site called Stumble Upon that was so slow to load I couldn't be bothered waiting.
Had a look at Grammar Girl and thought ...what?